Born from reality.

Macro Room is the creative studio of award-winning director Ben Ouaniche. Combining imagination, practical effects, and advanced post-production to create films people feel.

  • FENDI
  • McDonald's
  • Netflix
  • Bayer
  • Coca-Cola
  • Manfrotto
  • Laowa
  • Kron Technologies
  • YouTube
  • Carmel Winery
  • Greater Than One
  • Netta
  • Gorilla Watches
  • Leuchtfeuer
  • vivo

01 / Independent work

Originals

Films born from curiosity, made without a brief. Just the freedom to explore an idea and see where it leads.

Watch the films

02 / Client work

Commercials

The same curiosity and experimental approach, brought to life for brands that dare to do things differently.

See the work

Originals

10B+ views across social channels

1.97M YouTube subscribers

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Commercials

Studio productions
for brands.

Product films, launches, music videos and social.

The studio.

Based in Chiang Mai, Thailand

What you see on screen is only part of the story. Behind it are custom-built rigs, countless experiments, things that don't always work, and sometimes days spent getting just a few seconds of footage right.

Most of my work begins with something real. I build, film, experiment, and use technology to take it somewhere unexpected.

Macro Room started on my kitchen table in 2016. Today, it's my fully equipped studio in Chiang Mai. Here's a little look behind the curtain.

Behind the shot

It's real. That's the trick.

The shot
The setup

Wait for it… All practical!

A model spaceship on a rod, a table of sand and a drill.

Watch the film

    About

    Hi, I'm Ben.

    I've always been curious about the things we don't normally see. A movement too fast to catch. A detail too small to notice. Something ordinary that becomes completely unfamiliar when you look closer.

    That curiosity led me to create Macro Room.

    I'm a filmmaker and visual artist who loves figuring things out. Building strange rigs, experimenting with materials, and sometimes spending days getting a few seconds of footage just right.

    Some films begin with my own curiosity. Others begin with a brand's ambition. I approach both with the same goal: to make something worth seeing.

    Contact

    Let's make
    something real.

    From product films to ideas that seem impossible, I'm always looking for something interesting to create.
    Tell me what you have in mind.